The ALS Ice Bucket Challenge – Wise style

That looks cold!


Freephone :

Hello folks and welcome to the latest Rotter blog.

I am sure many of you have seen your Facebook feeds jam-packed with ice bucket challenges lately and, as nominations spread around the country, I guess it was only a matter of time before someone at the company nominated me. Sure enough our Marketing Manager Andy Ferguson did: Which makes me think he is the real rotter!

I was happy to accept though - the ice bucket challenge is for a great charitable cause. Click on the video below to see me get my drenching and read on to find out a wee bit more about ALS.

The Rotter gets a soaking

You can be assured that my challenge was absolutely freezing because someone took the wise decision to add 10 bags of ice to my buckets!!!

I’d love to say I took it in my stride but you can tell from my screams that I would be fibbing.

What is ALS?

Amyotrophic lateral sclerosis (ALS), is often referred to as "Lou Gehrig's Disease." Lou Gehrig was an American baseball star who famously contracted the disease during the prime of his playing career. It is a degenerative disease that affects nerve cells in the brain and the spine.

Sadly, the progressive degeneration of motor neurons in the brain and spine due to ALS eventually leads to death. Thankfully, ice bucket challenges worldwide have raised $100 million to try and combat this terrible disease.

The ice bucket challenge has also been adopted for other charities such as McMillan Cancer Research and MIND. Regardless of who you donate to, I think we can all agree that extra money going to any charity can only be a good thing.

Until next time - Awra best,

The Rotter

Find out more:

ALS Association – Find out where the ice bucket challenge started and how it is helping ALS.

Read more from the Rotter